Top 3 Drivers of Brand Success in 2013

Perhaps one of the most notable trends in recent years is the changing consumer-brand dynamic. The previous brand-consumer hierarchy has crumbled, replaced with an equalitarian sentiment driven by people who sometimes struggle to make purchase decisions – whether it’s due to financial difficulties, or simply a matter of being spoilt for choice. Brands that survive are…

Multilingual Business as a Driver for Cultural Change

As 2013 settles in, parents are preparing their children for the impending school year, and the collective sigh is almost audible as businesses prepare to face the challenges of 2013. Will it be different this year? Early in 2012 the status of Afrikaans as an official language came under threat. A little later outraged parents made…

Where will you meet your audiences in 2014

In 2005 the University of the Free State published Consumer behaviour trends in South Africa — A strategic marketing approach.In the document it is stated that, “when it comes to choosing which brand to buy, the balance of power has shifted away from the manufacturer towards the consumer. It is the consumer “pulling” rather than the…

I will pass on a great programmer with bad writing skills

Why good business writing skills are essential Most professional writers have their pet peeves when it comes to writing, and we generally regard them as perhaps a little eccentric, or, in their worse forms, ‘grammar Nazis’. When business owners voice a strong requirement for good writing, however, it might be that those writers have had…