The Mystery of Plain Language

The Mystery of Plain Language The problem with plain language, of course, is pretty much similar to that of common sense – no one really knows how to define it. There’s always someone with a bit more common sense. There’s always someone a bit more wordy savvy capable of saying something in better, clearer English.…

Why a blog is vital to your social media strategy

Why a blog is vital to your social media strategy – a story It’s 7:15 pm. On each table a candle flickers in draughts of romantic ambience. Waiters lurk in the shadows to attend patrons with generous measures of expensive red wine. You stare into her eyes. She’s beautiful. She’s successful. She’s the kind of…