Jargon or Genuine – The Use of South African Languages in Election Campaigns

It is estimated that more than 25 million South Africans are registered to vote in the 2014 elections. The parties involved are pulling out all the stops to reach as many diverse voters as possible. There have been rallies, debates, interviews, campaign posters and television adverts, with much difficulty for some parties (http://mg.co.za/article/2014-04-28-da-launches-new-election-ad-eff-marches-over-sabc-ban), all with…